Unforgivable web design mistakes

Website visitors take around 8 – 10 seconds to decide whether or not they like what they see, so it’s important to get your web design as perfect as possible. In the fast-paced world of the internet you rarely get a second chance, so check that your website isn’t guilty of the following errors.

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Poor navigation

Visitors that come to your site are usually looking for something specific. Make it easy for them to find what they’re looking for, or risk losing them to your competitors, by making your website’s navigation as intuitive as possible. According to an article by Econsultancy, a failure to create good navigation is a mortal sin, so check that your site isn’t making it hard for visitors to find what they’re looking for.

Image overload

Well placed images can really help to get your message across, but too many of them can dramatically slow your website’s load times. The internet has helped to fuel a ‘no waiting’ mentality, and waiting for a web page to load can be a step too far for most people. Make sure that images are correctly formatted, and keep them to a minimum.

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Inappropriate fonts

Many business owners are surprised to learn that fonts make a powerful statement. Some fonts, such as Comic Sans, should only be used for specific purposes – in the case of Comic Sans, that purpose is comic books – so don’t assume that Times New Roman will do the job, just because it’s so often used for business documents. If you’re not confident about the use of fonts you can source great web design in Belfast or Birmingham, who can guide you through the entire web design process painlessly. Just look out for companies such as http://www.rycomarketing.co.uk/web-design-belfast-northern-ireland.html, who offer a free health check on your current site to ascertain whether it’s fulfilling its true potential.

Lack of contact information

Visitors like to engage with online branding, so provide them with an ‘About Us’ page that answers some of their questions. And make sure that you signpost your contact information clearly too. A contact form doesn’t give sufficient credibility to your business, so make sure you provide an email address, a physical address and a telephone number, so potential customers have a choice of ways of getting in touch. Failing to provide this information makes your business seem unreliable.

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