The best books for tech start-ups

In this day and age, your go-to-source for information is probably the internet. If you’re getting ready to start up a tech business, no doubt you’ve done countless hours of research online, gathering up advice from many sources. But while the amount of information online can’t be denied, the amount of reliable information online is up for debate. You can’t always be certain that what you’re reading online has any grounding or evidence.

For a more reliable source, turn to the age-old information source: books. Written by industry professionals and key figures in the sector, books can bring you unique insights and case studies from the most successful companies in the world. In this list, we’re recommending the best books for tech start-ups.

Networking Like a Pro

Ivan R. Misner has written this book with new tech start-ups in mind, so it’s a perfect place to start. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Technology, and its businesses, succeed based on connections. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Industries of the Future

As a tech company, you need to keep at the front of the pack and pioneer change. Enter Alec Ross. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

With the rare insight of being senior advisor of innovation to the former Secretary of State, Ross’ words are a resource you can’t afford to skip. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.   

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

A combination of historical trends and experience results in The Inevitable, a great look ahead to the next 30 years for the tech industry. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

The book covers a lot of ground, looking in detail at how tech innovations could change our shopping, home, and work lives. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

How Google Works

For innovation and success, there’s no doubt that Google is perhaps the number one business example.

Google executives Eric Schmidt and Jonathan Rosenberg are you window into the inner workings of Google, allowing you to see how decisions are made and how the workplace functions. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

The Lean Start-Up

Author Eric Ries takes you through the crucial first steps for your start-up. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.

This book is essential to anyone who wants to remain innovative as their company picks up momentum.

Your One Word

If you’re seeking success to emulate, look no further than Evan Carmichael, who started and sold his biotech company by just 19 years of age. Your One Word helps new entrepreneurs analyse their businesses, verify their aims and unlock their potential. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

The Upstarts

Looking for more practical advice and examples from business success stories? Then this is the book for you. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

Fancy taking a leaf out of their books? This fascinating read will show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?

Conscious Capitalism

Raj Sisodia and John Mackey would like to present a different viewpoint: Capitalism can benefit everyone — employees and the planet as much as shareholders and employers.

A successful business knows how to address the people in it, from workers to investors. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Being conscious of how your company can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.

Bold: How to Go Big, Create Wealth and Impact the World

Bold is a fantastic book for start-ups as it functions like a how-to guide split into three clear parts. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

The second section recounts wise words from industry leaders such as Richard Branson, then leads you to its third and final part. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.  

 

Springboard your start-up from this selection of fantastic books and head towards success!

 

This article is brought to you by Where The Trade Buys, an award-winning UK printing business that offers a range of services, including top quality PVC banners.

Sources:

https://www.simplybusiness.co.uk/knowledge/articles/2017/08/best-books-to-read-for-small-business-success/

http://www.growthbusiness.co.uk/30-must-read-books-on-business-technology-and-productivity-as-picked-by-entrepreneurs-2552123/

http://uk.businessinsider.com/must-read-tech-books-2017-9?r=US&IR=T/#lean-in-women-work-and-the-will-to-lead-by-sheryl-sandberg-6

https://www.forbes.com/sites/mnewlands/2017/02/24/13-must-read-entrepreneurial-books-for-tech-founders/#1b08967a56b9

https://www.rocketspace.com/tech-startups/top-6-books-for-tech-entrepreneurs

 

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