Using Story Highlights to Grow Your Instagram Followers

Since Instagram introduced Story Highlights, it has become a great way to grow Instagram followers. Why? Because their Story Highlights app provides the perfect way to humanize and promote your business. Bottom line, Instagram Story Highlights gives you the ability to solidify your brand identity and showcase multiple facets of your business,

When choosing your Story Highlights, take time to consider what you want to “highlight” about your business and get in front of your Instagram followers.

Promote Product Lines

Share a single or multiple display and promote your businesses product lines. With Story Highlights, you can link to your product pages, social media networks or blog posts.

Collaborate by Cross Posting

Sharing another business doesn’t need to cost you money. You can get in touch with someone that has a similar standing and create a Highlight that shares both of your feeds. This is a fantastic way to collaborate and get new Instagram followers for free.

Provide Instagram Followers with Tutorials

Highlighting useful tutorials is a great way to deliver value and to be remembered. Using your Story Highlights to educate your target audience via DIY tutorials, useful tips and tricks for your services or products will help make you look like an expert in your industry.

Promote Giveaways

Running a giveaway to get real Instagram followers? Remember to “highlight” it. Here’s an “out of the box” idea. Include a giveaway hashtag that participants are required to use in a Story clip in order to enter. You will be able share their clip in your giveaway Story Highlight. This will motivate participants to share your special giveaway in their Stories.

Highlight Your Brand Hashtags

If you have a brand hashtag that you use on various platforms (Instagram, Facebook, etc.) make sure to highlight it. Also, make sure to add a call-to-action (CTA) at the end of the Story which is a great way to get more Instagram followers and also build your email list. Call to actions can be for a free course, membership, entering a contest, etc., encouraging users to join in on and benefit from whatever the hashtag is focused on. If you have the ability to use the “add link” feature (currently available to accounts that have a minimum of 10,000 followers), add a link to your CTA clip.

Instagram Followers Love Free Stuff

Everybody loves FREE! Devote a Story Highlight of some kind of digital resource that’s free and link it up. If you don’t have the linking feature, tag yourself in the Story Highlight and link your free offering in your bio link (there are apps that let you do it). In addition, share relevant free items that you notice in other people’s feeds or Stories, as long as you don’t think they’ll mind. Who wouldn’t love free advertising?

Instagram offers a great deal of marketing strategies for businesses, and Story Highlights is one of them. If used correctly, Story Highlights will help engage your audience, showcase your brand and grow your Instagram followers. Isn’t that what we all want?

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