Major Challenges in the Adoption of Cloud Playout Services

In a brief period, cloud technologies have become very popular. Cloud storage helps in keeping the data stored in modular form and makes searching and sharing easy. The data can be integrated, and devices that have permission to access it can use the data. It helps in cost-effectively analyzing the data. The data is always updated and has a backup. It can be scaled out anytime. Many trends are emerging based on cloud services like cloud gaming, multi-screen experience, cloud authentication services, etc. But there are also barriers in adopting cloud playout services and let us see them:

Network Access

Only large companies can afford cloud services as there is no internet access at low costs and high bandwidth everywhere. The HD content moves in fat pipes inside a network. Recently the DPP format is becoming popular, and it delivers a bit at 50Mbs. It is built keeping in mind the AVC Intra codec format which delivers bit at the speed of 100Mbs. So, for any exchange of content for real-time services, it is essential to have bandwidths with the rate of 50 and 100 Mbs depending on XDCAM HD or AVC Intra format.

Quality of Service (QoS)

Although the speed of broad bands has increased, and Adaptive Bit Rate Streaming has enabled new streaming techniques which allows pretty good live streaming, still sometimes the quality of service has to be compromised. There are many unreliable network environments which fail to provide high-quality content and customers watching them over long distances face problem.

Data Security and Privacy

The cloud computing services stores emails, social media contents of customers. There is a lot of personal information which are stored in the cloud from all over the world. So, the protection and management of personal information become an important issue. There have been many security issues in the past like accidental leakage of data, violation of security and infringement of personal data. When the content is not stored in their own devices, it becomes a concern for the stakeholders as the material holds the IP and commercial value. There are new services given by the cloud which helps in moving the content from the source where it is created to the cloud directly. Although this provides with more flexibility, people want robust security from the service providers.

Offline Mode

The delivery system of the cloud and other services are based on a connected environment. There are a lot of features that are coming up in offline mode and to make sure there are no privacy issues and only people given permission to can access it, the offline mode should be handled efficiently. Any inconsistency or loss of data will lose the support of customers.

Legal Complications

We are aware of the vast pirated content which is uploaded. The services provided have some legal complications as they are new in the market. There are servers outside a certain boundary, and when the content is stored there, legal difficulties peek in. Multiple platforms have different restrictions on the material. The same content, when distributed at different geographical boundaries which have various limits, suffers a complication.

Migration and Low Standard

There are going to be new cloud services in the market soon, and customers would like to migrate to the other services if they prefer their features and plans. When viewers want to move from one provider to another due to loss or gain of interest to particular content, they must have the freedom. It is challenging to move their data from one service to other due to a change in the requirements of the business.

Cloud has revolutionized the market. A lot of content is stored on cloud platforms now even though there are challenges. As new services come in demand, people might want to switch to them as well, so the problems need to be solved.

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